Breakthru
1974–1999
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Since 1974
The third generation.
In 1980, a new chapter is opened in the family history: Martin Ehlert, the first-born son of Karl-Gustav Ehlert, returns to join the family business after successfully completing his law studies in Marburg. Martin deliberately decides not to start his career in the company in a managerial position, but as an ordinary employee.
This choice shows his dedication and appreciation of the family tradition and the employees. He wants to get to know the company from the ground up, gain experience and thus get an authentic picture of the daily business and the challenges of the industry. His arrival marks the beginning of the third generation in the management of the company...
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Around 1973
The next generation
Martin Ehlert before joining his father's company.
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1988
A real team player
Martin Ehlert at work in the warehouse in Wagenfeldstrasse.
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Retrospect
Practice early
Martin Ehlert has been attending trade fairs since he was 11 years old.
1989
Without limits.
In 1989, Germany was reunited and business grew steadily in the following year, as demand for goods from the West was extremely high.
Our warehouse and office space in Wagenfeldtstraße is bursting at the seams and we are planning a new building to expand. We are adapting to the latest technological standards, planning the introduction of truck ramps and investing a whole 7 million Deutschmarks in the future...
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1989
Getting ready for the future
With more customers come new challenges. The planning begins.
Since 1996
Leap into the future.
The mid-90s: At a time when technological innovations were beginning to revolutionize the world of work, Martin Ehlert came up with a visionary idea. He recognizes the enormous potential of digitalization and especially the introduction of computers early on. With this foresight, he decides to redesign the traditional working environment of our company and introduces PC workstations.
In doing so, he also uses the positive experience of digital history, as the company had already introduced electric typewriters and calculators as well as forklift trucks for more efficient processes in the early 1960s. This decision is not only a step towards modernization, but also a bold leap into the future of business processing: by introducing computers at every workstation, Martin Ehlert enables more efficient, faster and error-free processing of data and processes. It marks the beginning of a new era in which IT-supported systems become the basis of our daily work...
Interview Daniela Liepelt
Change in processes - in the past vs. today
The core business has hardly changed over the decades. However, megatrends and global events have also had an enormous impact on regional companies, meaning that internal processes in particular have had to adapt even more in order to continue operating successfully! Daniela Liepelt gives us an insight into these developments and explains how she has perceived the upheaval since she joined the company in 1991.
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1996
Computer workstations with a screen
Daniela Liepelt (from right) at her computer workstation five years after joining our company.
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Retrospect
A milestone in financial management. Ehlert is part of it.
1970s: Authorized signatory Günter Kramme at the Nixdorf magnetic account computer.
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Retrospect
Faster and more efficient. Always.
1960s: Employee of the Ehlert company at an electric typewriter.
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Retrospect
First mover from the start.
Around 1968: Karl-Gustav Ehlert tests a Clark forklift truck at an industrial trade fair. Enthusiasm for modern technology runs through our history. Our motivation at all times: "Systematic enjoyment" ...
1997
Everything is new.
In February 1997 there is festive news: The long-planned new building in Lupinenweg can finally be opened! This milestone is the result of careful planning and visionary objectives to make the company spatially and structurally fit for the future and to adapt to the constantly growing challenges and successes.
Just a few days after the opening, the new premises are already hosting the last Ehlert in-house exhibition for the time being. This event, firmly anchored in the corporate culture, not only marks the successful end of an era, but also the beginning of a new chapter at the new location...
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1997
Opening ceremony Lupinenweg
Philipp, Hannah, Martin and Brigitte Ehlert welcome the guests to the opening ceremony.
Impressions of the Lupinenweg
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